ScienceDaily (Aug. 31, 2012) ? The speed at which we drink alcohol may be influenced by the shape of the glass we drink from, according to new research from the University of Bristol, published in PLoS ONE. This could be a target to help control the problematic levels of drunkenness that are becoming increasingly common in our society.
Dr Angela Attwood and colleagues from Bristol's School of Experimental Psychology recruited 160 social drinkers aged 18-40 with no history of alcoholism to attend two experimental sessions. At one session they were asked to drink either lager or a non-alcoholic soft drink from either a straight-sided glass or a curved 'beer flute'.
The participants were almost twice as slow when drinking alcohol from the straight-sided glass compared to the curved glass. There was no difference in drinking rates from the glasses when the drink was non-alcoholic.
The researchers suggest that the reason for this may be because it is more difficult to accurately judge the halfway point of shaped glasses. As a result, drinkers are less able to gauge how much they have consumed.
In order to test this, participants attended another session in which they completed a computer task that presented numerous pictures of the two glasses containing varying volumes of liquid. By asking participants to judge whether the glass was more or less than half full, the researchers were able to show that there was greater error in accurately judging the halfway point of the curved glass.
Importantly, the degree of this error seemed to be associated with the speed of drinking. That is, the participants who tended to show the greatest error in their halfway judgments tended to show the greatest changes in drinking rate.
The speed at which an alcoholic beverage is drunk will influence the level of intoxication experienced, and also the number of drinks consumed in a single drinking session. Therefore, slowing drinking rates is likely to have positive impact for the individual and also at a population level.
Dr Attwood said: "Due to the personal and societal harms associated with heavy bouts of drinking, there has been a lot of recent interest in alcohol control strategies. While many people drink alcohol responsibly, it is not difficult to have 'one too many' and become intoxicated. Because of the negative effects alcohol has on decision making and control of behaviour, this opens us up to a number of risks.
"People often talk of 'pacing themselves' when drinking alcohol as a means of controlling levels of drunkenness, and I think the important point to take from our research is that the ability to pace effectively may be compromised when drinking from certain types of glasses."
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The above story is reprinted from materials provided by University of Bristol.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.
Journal Reference:
Angela S. Attwood, Nicholas E. Scott-Samuel, George Stothart, Marcus R. Munaf. Glass Shape Influences Consumption Rate for Alcoholic Beverages. PLoS ONE, 2012; 7 (8): e43007 DOI: 10.1371/journal.pone.0043007
Note: If no author is given, the source is cited instead.
Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.
Early use of stents better than medical therapy alone for certain patientsPublic release date: 28-Aug-2012 [ | E-mail | Share ]
Contact: Tracie White traciew@stanford.edu 650-723-7628 Stanford University Medical Center
STANFORD, Calif. For patients with stable coronary artery disease who have at least one narrowed blood vessel that compromises flow to the heart, medical therapy alone leads to a significantly higher risk of hospitalization and the urgent need for a coronary stent when compared with therapy that also includes initial placement of artery-opening stents.
Those are the findings of a study to be published online Aug. 28 in the New England Journal of Medicine that was designed to evaluate the benefits of using a diagnostic tool called fractional flow reserve, or FFR, to help determine the best course of treatment for fixing a narrowed artery.
"We believe there is a significant proportion of patients who benefit from stenting early on as opposed to receiving only medical therapy," said William Fearon, MD, associate professor of cardiovascular medicine at the Stanford University School of Medicine and co-principal investigator and senior author of the multi-center international trial called FAME 2. "For this group of patients who have significant ischemia [blood vessel narrowing that compromises flow to the heart muscle] based on assessment with FFR, the need for hospitalization and urgent revascularization is much higher and the pain relief is much less when only medical therapy is prescribed. People feel better and do better with FFR-guided placement of coronary stents up front in this setting."
The study's principal investigator is Bernard De Bruyne, MD, PhD, of Cardiovascular Center Aalst in Belgium.
The trial was halted early, on Jan. 15, because of the high rates of hospitalization and coronary stenting needed in the patients with significant ischemia who received only medical therapy. Some of those patients had suffered subsequent chest pain and heart attacks requiring urgent revascularization, which entails repairing damaged blood vessels with emergency stenting or heart bypass surgery.
Narrowing of the arteries caused by buildup of atherosclerotic plaque is common. About 40 percent of Americans over the age of 60 have one or more narrowings in the coronary arteries but no symptoms or stable symptoms, a condition known as stable coronary artery disease. Many can be treated with medical therapy alone, which may include aspirin or statins.
The idea for this trial grew out of the landmark COURAGE trial, presented in 2007, which found that stenting didn't provide any significant benefits over medical therapy for people with stable coronary artery disease. That trial relied solely on X-rays from coronary angiograms and noninvasive stress tests to determine which patients needed stenting.
The FAME 1 trial, which Fearon also helped coordinate, published in the NEJM in 2009 showed that doctors should go one step beyond the traditional method of relying solely on angiograms and use the additional method of measuring FFR to determine which arteries should or should not be stented for patients with coronary artery disease. Its findings demonstrated that FFR-guided stenting decreased a patient's chance of dying, having a heart attack or needing a repeat coronary revascularization, and reduced the number of stents necessary, thereby saving money.
The FAME 2 trial also used FFR, which involves inserting a coronary pressure guide wire into the artery to measure blood flow. In this study, it helped doctors pinpoint which patients would benefit from early stenting, as it identifies vessels with blood flow reduced to a dangerous level. As the study documented, these patients need stenting to prevent future adverse events.
"It's hard to know which patients are ischemic and which are not," said Morton Kern, MD, professor of cardiology at the University of California-Irvine. Kern was not directly involved with research on the study, but was a consultant on safety. "FFR is a very simple marker to help identify ischemia."
The cost is low, an additional $700 compared to the average cost of a stent, which is roughly $2,000. And the FFR technology is available to most physicians, he said.
The study included 888 patients with at least one stenosis one significantly narrowed artery causing ischemia that was identified with FFR. An artery was considered seriously narrowed if the blood pressure was 80 percent or less past the narrowing than the pressure in front of the narrowing. Patients were enrolled in 28 centers in Europe, the United States and Canada. Fifty patients were enrolled at Stanford University Medical Center and the Veterans Affairs Palo Alto Health Care System in the portion of the trial led by Fearon.
Trial participants were randomly assigned to either medical therapy alone or medical therapy combined with stenting.
Patient enrollment began May 15, 2010. By Jan. 15 of this year, 75 patients in the trial had experienced at least one "cardiac event," such as the need for hospitalization and an urgent stent or a heart attack. The rate of these events was 4.3 percent for patients randomized to stents plus medical therapy compared with 12.7 percent in patients assigned to medical therapy.
###
The study was funded by St. Jude Medical, which owns Radi Medical Systems Inc. based in Sweden, one of two companies that make the pressure wires used in the study. Fearon reports receiving an institutional research grant from St. Jude Medical.
Information about Stanford's Department of Medicine, which also supported the study, is available at http://medicine.stanford.edu/.
The Stanford University School of Medicine consistently ranks among the nation's top medical schools, integrating research, medical education, patient care and community service. For more news about the school, please visit http://mednews.stanford.edu. The medical school is part of Stanford Medicine, which includes Stanford Hospital & Clinics and Lucile Packard Children's Hospital. For information about all three, please visit http://stanfordmedicine.org/about/news.html.
PRINT MEDIA CONTACT: Tracie White at (650) 723-7628 (traciew@stanford.edu)
BROADCAST MEDIA CONTACT: M.A. Malone at (650) 723-6912 (mamalone@stanford.edu)
[ | E-mail | Share ]
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Early use of stents better than medical therapy alone for certain patientsPublic release date: 28-Aug-2012 [ | E-mail | Share ]
Contact: Tracie White traciew@stanford.edu 650-723-7628 Stanford University Medical Center
STANFORD, Calif. For patients with stable coronary artery disease who have at least one narrowed blood vessel that compromises flow to the heart, medical therapy alone leads to a significantly higher risk of hospitalization and the urgent need for a coronary stent when compared with therapy that also includes initial placement of artery-opening stents.
Those are the findings of a study to be published online Aug. 28 in the New England Journal of Medicine that was designed to evaluate the benefits of using a diagnostic tool called fractional flow reserve, or FFR, to help determine the best course of treatment for fixing a narrowed artery.
"We believe there is a significant proportion of patients who benefit from stenting early on as opposed to receiving only medical therapy," said William Fearon, MD, associate professor of cardiovascular medicine at the Stanford University School of Medicine and co-principal investigator and senior author of the multi-center international trial called FAME 2. "For this group of patients who have significant ischemia [blood vessel narrowing that compromises flow to the heart muscle] based on assessment with FFR, the need for hospitalization and urgent revascularization is much higher and the pain relief is much less when only medical therapy is prescribed. People feel better and do better with FFR-guided placement of coronary stents up front in this setting."
The study's principal investigator is Bernard De Bruyne, MD, PhD, of Cardiovascular Center Aalst in Belgium.
The trial was halted early, on Jan. 15, because of the high rates of hospitalization and coronary stenting needed in the patients with significant ischemia who received only medical therapy. Some of those patients had suffered subsequent chest pain and heart attacks requiring urgent revascularization, which entails repairing damaged blood vessels with emergency stenting or heart bypass surgery.
Narrowing of the arteries caused by buildup of atherosclerotic plaque is common. About 40 percent of Americans over the age of 60 have one or more narrowings in the coronary arteries but no symptoms or stable symptoms, a condition known as stable coronary artery disease. Many can be treated with medical therapy alone, which may include aspirin or statins.
The idea for this trial grew out of the landmark COURAGE trial, presented in 2007, which found that stenting didn't provide any significant benefits over medical therapy for people with stable coronary artery disease. That trial relied solely on X-rays from coronary angiograms and noninvasive stress tests to determine which patients needed stenting.
The FAME 1 trial, which Fearon also helped coordinate, published in the NEJM in 2009 showed that doctors should go one step beyond the traditional method of relying solely on angiograms and use the additional method of measuring FFR to determine which arteries should or should not be stented for patients with coronary artery disease. Its findings demonstrated that FFR-guided stenting decreased a patient's chance of dying, having a heart attack or needing a repeat coronary revascularization, and reduced the number of stents necessary, thereby saving money.
The FAME 2 trial also used FFR, which involves inserting a coronary pressure guide wire into the artery to measure blood flow. In this study, it helped doctors pinpoint which patients would benefit from early stenting, as it identifies vessels with blood flow reduced to a dangerous level. As the study documented, these patients need stenting to prevent future adverse events.
"It's hard to know which patients are ischemic and which are not," said Morton Kern, MD, professor of cardiology at the University of California-Irvine. Kern was not directly involved with research on the study, but was a consultant on safety. "FFR is a very simple marker to help identify ischemia."
The cost is low, an additional $700 compared to the average cost of a stent, which is roughly $2,000. And the FFR technology is available to most physicians, he said.
The study included 888 patients with at least one stenosis one significantly narrowed artery causing ischemia that was identified with FFR. An artery was considered seriously narrowed if the blood pressure was 80 percent or less past the narrowing than the pressure in front of the narrowing. Patients were enrolled in 28 centers in Europe, the United States and Canada. Fifty patients were enrolled at Stanford University Medical Center and the Veterans Affairs Palo Alto Health Care System in the portion of the trial led by Fearon.
Trial participants were randomly assigned to either medical therapy alone or medical therapy combined with stenting.
Patient enrollment began May 15, 2010. By Jan. 15 of this year, 75 patients in the trial had experienced at least one "cardiac event," such as the need for hospitalization and an urgent stent or a heart attack. The rate of these events was 4.3 percent for patients randomized to stents plus medical therapy compared with 12.7 percent in patients assigned to medical therapy.
###
The study was funded by St. Jude Medical, which owns Radi Medical Systems Inc. based in Sweden, one of two companies that make the pressure wires used in the study. Fearon reports receiving an institutional research grant from St. Jude Medical.
Information about Stanford's Department of Medicine, which also supported the study, is available at http://medicine.stanford.edu/.
The Stanford University School of Medicine consistently ranks among the nation's top medical schools, integrating research, medical education, patient care and community service. For more news about the school, please visit http://mednews.stanford.edu. The medical school is part of Stanford Medicine, which includes Stanford Hospital & Clinics and Lucile Packard Children's Hospital. For information about all three, please visit http://stanfordmedicine.org/about/news.html.
PRINT MEDIA CONTACT: Tracie White at (650) 723-7628 (traciew@stanford.edu)
BROADCAST MEDIA CONTACT: M.A. Malone at (650) 723-6912 (mamalone@stanford.edu)
[ | E-mail | Share ]
?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
The assistance wherein place is allotted to people on laptop computer servers with 24/7 online world connectivity so their web pages developed into readily available on the internet is generally known as website internet hosting. Servers are high-tech, efficient personal computers which have an totally sizable disk drive, or an array of stressful drives. Web hosting companies also hire place to potential clients, in order that they may have a web-based ?website existence.?
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Little doubt, essentially the most wide-spread style of spending plan website web hosting is shared web hosting. Within this kind of internet hosting, a range of website pages are hosted over a simple server, that?s shared around them. Even the sources of your server are shared around the web sites, which is what can make it a cost-effective opportunity.
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As a result, when evaluating and contrasting VPS with shared web hosting, VPS is certainly the greater preference despite the fact that its selling price is perhaps somewhat larger it happens to be even now more affordable than committed web hosting. As for people newcomers seeking an online web hosting company, they need to frequently sustain the pointed out issues in your mind when selecting one particular.
Cheap Hosting ? Picking Your Earliest A Person will allow you to attain more beneficial understanding on the theme.
In the process of creating websites, people often come to a major roadblock, choosing a web hosting service. A web hosting service features a server that allows its users to upload their content to the Internet and bring their website to life. This roadblock can be eliminated with the right information, such as the advice from the following article.
Find out what other programming services your potential web host offers. You don?t want your sites to be limited to CSS and HTML. The best web hosts offer the ability to code sites using PHP and ASP as well. Even if you don?t think you need these languages, you should use a web host that offers them. As your knowledge of web design grows, you might want to use these languages to help your site reach its full potential.
If you plan to change your web host, make sure that your new host offers at least the same features and service as your current host. Changing web hosts is not difficult, but it does require some preparation and work. So if you make the change, be sure that you are changing to a better plan to make it worth your while.
When using online reviews or customer recommendations, try to find several positive comments. Make sure you look at recommendations from a variety of sources.
Disk Space
When choosing a web hosting package, you need to make sure you get the right amount of disk space. When calculating the amount of disk space needed, you need to think of things like HTML files, graphics, scripts, and multi-media content. If you site uses up too much disk space, you will either be charged more money or the host can shut your site down.
It is important to do some research on the multiple web hosts that are available to you. You can contact them and compare the support they offer as well as the fees that they charge. This is a great way for you to be sure you are working with a web host you can trust.
Do your best to choose web hosts that have little downtime so that your site can be available as much as possible. When your site is down, you are losing web traffic and revenue.
Call the customer service number and ask about SSL certification and shopping carts. If the technicians are helpful, you have found a web host that understands e-commerce and will be able to meet your needs. On the other hand, if no one is able to answer your technical questions, look for a different host.
Web Hosting Company
When choosing a web hosting company, you want to go with security over cheaper prices. It is important that not only is all of your information secure, but all of your customers? information, as well. Select a web hosting company that you know you can trust and that provides secure web hosting.
Pick a host that has received a number of accolades and awards. This will help you easily get a feel for the support and service that you can expect. While these awards are sometimes fictitious, most sites use legitimate ones that are achieved through the site?s users casting a vote for that site to win. Awards which are voted on by customers are the ones you should focus on, as they really represent quality of service.
Carefully consider all of your budgeting needs before selecting a web hosting company to maximize your use of it. Many companies offer you the option of paying in advance by a year or more, and some are available for around five dollars a month. Understand what you can and want to spend, and that you have a number of payment plans available.
Think long and hard before deciding that you want to launch your own web hosting service. This can seem tempting, until you realize that you will likely spend inordinate amounts of time dealing with this service, rather than focusing on the business that you already have. Use the expertise of those who have been doing it for years, and pay them what they are worth.
When choosing a web hosting service, check to see if they have a money-back guarantee. This is especially important if you choose to take advantage of cost?s savings by paying in advance for a year or more of service. It will also give you a clue as to the professionalism of the service you are choosing.
Think about moving toward a dedicated server to host your website. A dedicated server will provide you with more bandwidth, storage space and security for your website. Your customers will get exactly the experience they hope to when they visit your site. Remember, if your customers are pleased, they?ll return.
As you have read, and probably witnessed yourself, people often face difficulty in finding a competent web hosting service that will allow their website to be created successfully. All it takes to eliminate this difficulty is the proper advice, like the ones from this article. Now, use that advice and make your website today
PS ? Who else wants to discover how to DOUBLE your income in the next THREE MONTHS? Free Report
Adam Lambert did his own version of Bob Marley this week. But the real question is this:
Did he do the reggae legend proud?
Down Under in Australia to promote his album "Trespassing," Lambert performed inside Sydney’s Top 40 Live Lounge and surprised those in attendance with his cover of “Is This Love," a Marley favorite from 1978.
Give it a look and a listen now and prepare for Lambert to soon hit the States with a tour:
The Artist?s Guide to Success in the Music Business, 2nd Edition
TAG2nd ? Logo, Font, Content & Product: Branded, Uniform & Optimized before it is released and for that matter, before it is complete? ?YUP!!!!!
Title?for TAG2nd:
The Artist?s Guide to Success in the Music Business, 2nd Edition
Nickname?for TAG2nd:
TAG2nd
Tagline?for TAG2nd:
The ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands Have to Take to Succeed in Music.
One Liner?for TAG2nd:
The Artist?s Guide to Success in the Music Business, Second Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today.
Signature Line for TAG2nd:
The?Artist?s Guide to Success in the Music Business, Second Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. TAG2nd shares the ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands?Have?to Take to Succeed in Music.
For more information on TAG2nd, Loren Weisman and where to purchase a copy of the paperback book, the CD?s or the download cards in numerous eBook and Audio formats as well as complete versions and individual chapters, visit: http://tag2nd.com/ http://lorenweisman.com/
Short Bio for TAG2nd:
The Artist?s Guide to Success in the Music Business, Second Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today?s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.?The ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands?Have?to Take to Succeed in Music. ?This is the updated version; do not go back and buy Volume 1. TAG2nd Shares the ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands?Have?to Take to Succeed in Music.
Medium Bio for TAG2nd:
The?Artist?s Guide to Success in the Music Business, Second Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today?s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. This is the updated version; do not go back and buy?Volume 1.?TAG2nd Shares the ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands?Have?to Take to Succeed in Music.
This is not a step-by-step instructional how-to book. This is not the end-all, be-all career guide, and as long as the book may seem, this just scratches the surface of today?s music industry. Some parts you may already have in check, organized and working. Other sections may be an eye-opener and might make you bring certain aspects of your career back to the drawing table. Other parts might give you the ideas for some small tweaks and refinements to push through a wall that may be in the way. Some of this stuff you might know, other bits you might not.
Long Bio for TAG2nd:
The Artist?s Guide to Success in the Music Business, Second Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today?s music business.From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers. This is the updated version; do not go back and buy Volume 1.?TAG2nd Shares the ?Who, What, When, Where, Why & How? of the Steps that Musicians and Bands?Have?to Take to Succeed in Music.
This is not a step-by-step instructional how-to book. This is not the end-all, be-all career guide, and as long as the book may seem, this just scratches the surface of today?s music industry. Some parts you may already have in check, organized and working. Other sections may be an eye-opener and might make you bring certain aspects of your career back to the drawing table. Other parts might give you the ideas for some small tweaks and refinements to push through a wall that may be in the way. Some of this stuff you might know, other bits you might not.
Every miniscule detail is not addressed, but the broad spectrum of ideas, applications and methods are laid out in a solid blueprint form for each artist or industry professional to use different pieces in their own personal way.?My goal for this book is for you to find the information that you need, or may be lacking; information that you can personalize and apply to your career and/or the careers of the artists you work with.
Primary Keyword Phrases for TAG2nd
Artists guide success in music music business music industry todays music business music industry book music business book music consultant music coach booking gigs band touring band is the brand music marketing music business plan social media promotion your music career marketing and promotions fundraising and investing music consulting music coaching college speaker music funding musicians and bands music business exposed music conferences
Proof of concept and a concept that makes sense? I like to think so.
The same elements I discuss about branding for your band and your music are the exact same steps I am taking with this book. It works, give it a shot. Branding and preparing your marketing and promotions for your product in advance will only make marketing and promoting the product after you launch it, worlds easier!
LW
Music Consultant, Music Producer & Music Coach Loren Weisman works to help, assist & consult independent artists, musicians, bands, labels & managers to achieve sustainable success. For more on LW's college speaking, music mentoring, music consulting, music coaching or other services, visit:?http://lorenweisman.com/ or http://TAG2nd.com/
Apple's iPhone 4s, left, and Samsung's Galaxy S III.
?
By Gerry Shih, Reuters
SAN JOSE, Calif. -- Apple scored a sweeping legal victory over Samsung Friday as a jury found the Korean company had copied critical features of the hugely popular iPhone and iPad and awarded the U.S. company $1.051 billion in damages.
The verdict -- which came much sooner than expected -- could lead to an outright ban on sales of key Samsung products and will likely solidify Apple's dominance of the exploding mobile computing market.
A number of companies that sell smartphones based on Google's Android operating system may now face further legal challenges from Apple, a company that is already among the largest and most profitable in business history.
Shares in Apple, which just this week became the biggest company ever by market value, climbed almost 2 percent to a record high of $675 in after-hours trade.
Brian Love, a Santa Clara law school professor, described it as a crushing victory for Apple: "This is the best-case scenario Apple could have hoped for."
The jury deliberated less than three days before delivering the verdict on seven Apple patent claims and five Samsung patent claims -- suggesting that the nine-person panel had little difficulty in concluding that Samsung had copied the iPhone and the iPad.
Billions of dollars in future sales hang in the balance.
Apple's charges that Samsung copied its designs and features are widely viewed as an attack on Google ?and its Android software, which drives Samsung's devices and has become the most-used mobile software.
Apple and Samsung, two companies that sell more than half the world's smartphones and tablets, have locked legal horns in several countries this year.
Earlier on Friday, a South Korean court found that both companies shared blame, ordering Samsung to stop selling 10 products including its Galaxy S II phone and banning Apple from selling four different products, including its iPhone 4.
But the trial on Apple's home turf -- the world's largest and most influential technology market -- is considered the most important.
The fight began last year when Apple sued Samsung in multiple countries, accusing the South Korean company of slavishly copying the iPhone and iPad. Samsung countersued. Apple had sought more than $2.5 billion in damages from Samsung, which has disputed that figure.
The companies are rivals, but also have a $5 billion-plus supply relationship. Apple is Samsung's biggest customer for microprocessors and other parts central to Apple's devices.
Near clean sweep The jury spent most of August in a packed federal courtroom in San Jose -- just miles from Apple's headquarters in Cupertino -- listening to testimony, examining evidence and watching lawyers from both sides joust about seven Apple patents, five Samsung patents, and damage claims.
Jurors received 100 pages of legal instructions from U.S. District Judge Lucy Koh Tuesday prior to hearing the closing arguments from attorneys.
Lawyers from both tech giants used their 25 hours each of trial time to present internal emails, draw testimony from designers and experts, and put on product demonstrations and mockups to convince the jury.
At times, their questions drew testimony that offered glimpses behind the corporate facade, such as profit margins on the iPhone and Samsung's sales figures in the United States.
From the beginning, Apple's tactic was to present what it thought was chronological evidence of Samsung copying its phone.
Juxtaposing pictures of phones from both companies and internal Samsung emails that specifically analyzed the features of the iPhone, Apple's attorneys accused Samsung of taking shortcuts after realizing it could not keep up.
Samsung's attorneys, on the other hand, maintained Apple had no sole right to geometric designs such as rectangles with rounded corners. They called Apple's damage claim "ridiculous" and urged the jury to consider that a verdict in favor of Apple could stifle competition and reduce choices for consumers.
The trial produced its share of drama and heated moments. Lawyers routinely bickered over legal matters in the jury's absence, filed rafts of paperwork to thwart each other's courtroom strategy, and sometimes even resorted to public relations tactics to make their views known.
Related: Jury in Apple case: Yes, you can patent cool
Below, CNBC's Jon Fortt?reports?from outside the courtroom following the jury's verdict. He discusses a likely Samsung appeal and notes "This is now full-on war."
More money and business news:
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Public release date: 28-Aug-2012
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Music Consultant, Music Producer & Music Coach Loren Weisman works to help, assist & consult independent artists, musicians, bands, labels & managers to achieve sustainable success. For more on LW's college speaking, music mentoring, music consulting, music coaching or other services, visit:?http://lorenweisman.com/ or http://TAG2nd.com/